Drive: The Surprising Truth About What Motivates Us | |
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Author(s) | Daniel Pink |
Language | English |
Genre(s) | Non-fiction |
Publisher | Penguin Group |
Publication date | 2009 |
Media type | Print (Hardback), E-book |
ISBN | 978-1-84767-888-1 |
Drive is a 2009 non-fiction book by Daniel Pink. In it, he suggests that motivation with rewards or fear of punishment, dominated by extrinsic factors what he refers to as money is broken. The book claims that we have now moved into an era where motivation is inner thing, and that to work it needs to be actioned through autonomy, mastery and purpose.[1]
In his book Daniel Pink has made a 140-character summary of what the book is about, in the style of Twitter.